From atmosphere and customer service to presentation and the first sip, there are many things that create a great customer experience. Here is my list of what I look for in a café’ to determine whether or not I will become a regular.
10 reasons you know when you’re at a great cafe’
- You are greeted when you come in
- The cashier or barista walks you through the menu and provides recommendations
- The café’ offers traditional espresso drinks and makes them correctly
- The milk being steamed does not sound like a plane is taking off
- The staff is knowledgeable about their coffee and educates their customers
- The café is so clean you could eat off the floor (although I don’t recommend it)
- They roast their own beans
- Free Wi-Fi (I ALWAYS buy something every two hours I’m there)
- They have events going on each week (anything from open mic to throwdowns )
- Bonus: Not only is the espresso great, the Latte Art is beautiful
If a café’ has at least half of the listed items then you have found your new “third home”. If on the rare occasion a café’ has every one of these, you have found a “diamond in the rough”.
Discussion: What makes a cafe’ special for you to want to be a loyal customer?
Jennifer Vaaler is the no-nonsense blogger of Daily Demitasse. Her fuel is also her passion as a Barista by day and freelance copywriter by night and has been featured in trade Industry Journal, Coffee Talk. She specializes in Consulting and writing copy for the Specialty Coffee Industry. When she’s not wielding a portfilter or pen, Jennifer enjoys a great book, crafts and good movie.
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