If you’re not on at least Twitter and Facebook, you are missing a huge opportunity. These are just two sites to stay connected, engage, and build relationships with your customers. You can see what others are saying about your business and to easily take care of any immediate customer complaints that may arise and quickly fix the situation. You can even post live music and cafe’ happenings to Facebooks’ “event” feature.
Keep customers updated on events, specials, and coupons. Highlight an employee or co-worker. Offer a sign-up sheet for your customers at the cafe’ counter and a subscription on your site to keep them updated. Try Mailchimp or Aweber.
Write about events-music, throw-downs, fundraisers, meetups, networking groups. Be sure to take a lot of pictures so customers can see what a great time others are having and will want to make the next event. For customers that did attend, can tell about their experience (customer testimonials) of how much fun they had.
Register your coffee shop on Foursquare, Yelp, and other sites customers can “check-in” to your business and their friends can see your shop is a popular place to be. You can also be reviewed and see how you stack up to other local businesses.
Are you sponsoring an event, hosting a fundraiser or donating coffee? Get your name out there and invite your local community and media to your event. Build company reputation and goodwill within the community while gaining the attention of the media. And in-turn, gain more customers. Be sure to take photos so anyone who may not have showed up the first time, will see how much fun your event was and will come next time.
How do you market your company? Do you use any of these strategies? What experience have you had using these strategies?