About Your Barista

Jennifer Vaaler is a fellow Barista of seven years turned home barista, coffee connoisseur and freelance writer based in Raleigh, North Carolina. Her passions are coffee and writing so it made sense to combine the two into this site. She has been in the coffee industry since 2003 and has been featured in Coffee Talk – the most influential coffee trade journal in the industry.  If only the highest quality matters, you are in the right place.

- Member of the Barista Guild of America

“There is a large disconnect between coffee enthusiasts and the coffee industry. It can be difficult to find great coffee, even decaf, or more detailed answers to the general FAQ’s about coffee. I started this blog as a way to bridge that gap.”

Experience

After going to school for English, discovering Secrets Of Strategic Copywriting, and working in various independent cafe’s, Jennifer knew she wanted to work within the coffee industry. She has taken the beginner and intermediate espresso classes at Counter Culture Coffee in Durham, NC. She has trained baristas, advised independent cafes with marketing strategies, written newsletters, fliers and web copy. She even tutored English, edited papers for college students, and business material for customers.

You can also find Jennifer on Barista Exchange and Linkedin.

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