To kick off the Interview series again, here is someone you may have seen on Kickstarter. Bruce Constantine is the CEO of ESPRO Press. We discuss the ESPRO Press and what’s next for the company.
Daily Demitasse – When did you start drinking coffee?
Bruce Constantine – I don’t even remember! My grandmother’s family was in the coffee industry. She used to visit from Costa Rica. She was born and raised in Costa Rica and so was my mother. She would visit at least once a year and she would bring a suitcase full of coffee. It was the best coffee around. People would come and show up out of the woodwork to be our best friends when the coffee arrived. But I don’t remember when I started drinking it.
DD- How are you involved in the industry?
BC – I got involved in the industry after I graduated from graduate school. I did a MA in Materials Engineering in Boston and moved out to Vancouver and with my first paycheque and bought some pretty expensive coffee gear. That gear didn’t work as well as I wanted it to. So I purposed to Chris MacLean, who was working with me in the alternative energy sector, this problem of coffee and tea making. This is what lead to the making of our calibrated tamper and to the founding of ESPRO. We founded the business in late 2002 during a meeting at a food court in a mall. We sketched the first product on a napkin and brought the tamper to market in 2004. ESPRO has grown up since.
DD- When and why did you decide to create the ESPRO Press?
BC – The ESPRO Press came out of a review of a movement that had been developing over a period of years. The movement was turning away from espresso beverages and towards coffee based beverages. We noticed that a lot of machines were emerging that allowed you to make a really good cup of coffee. We stepped back from that and looked at what was being done well and what was being done badly. What was being done well? Well, they were making a perfect cup of coffee. The high end machines were controlling all aspects of the brew. Including the temperature, duration, stopping and extraction. The things you really wanted to be able to control. The problem was that is was all extremely expensive. $20 000 per machine on the high-end. The ESPRO Press was born out of the desire to create an affordable, hand device that could replicate what the world’s best machines were producing.
DD – What makes the ESPRO Press unique?
3. Stays hot
DD – What’s been going on since the Kickstarter Campaign?
This year we have introduced a new and perfected filtration system for tea. Also, a new paper filtered pressed coffee. This is a world wide first. This allows us to remove the coffee oils and match the flavor profile of pour over style coffee.
French press and pour over coffee are two different styles of coffee. French press allows all the oils through the filer which makes a fuller body coffee. Pour over style coffee uses a paper filter which keeps the oil out of the cup. This makes for a very clean cup of coffee. By introducing paper filtered press coffee we can deliver perfect French press, pour over and loose leaf tea drinking experiences.
DD- What’s next?