Daily Demitasse

The bridge between coffee consumers and the Specialty Coffee Industry

January 26, 2010
by Jennifer
9 Comments

Inspirational Coffee Quotes

Mmm, coffee. Not only does it wake us and warm us up, it can even inspire us when we least expect it. Here are some of my favorite inspirational quotes that happen to include coffee. Hope these help start your day on a high note.

“Actually, this seems to be the basic need of the human heart in nearly every great crisis – a good hot cup of coffee.” – Alexander King

“A cup of coffee – real coffee – home-browned, home ground, home made, that comes to you dark as a hazel-eye, but changes to a golden bronze as you temper it with cream that never cheated, but was real cream from its birth, thick, tenderly yellow, perfectly sweet, neither lumpy nor frothing on the Java: such a cup of coffee is a match for twenty blue devils and will exorcise them all.” – Henry Ward Beecher

“Mothers are those wonderful people who can get up in the morning before the smell of coffee.”

“To drink is human, to drink coffee is divine!” – Unknown

“Behind every successful woman…is a substantial amount of coffee.” – Stephanie Piro

“Coffee. Creative lighter fluid.” – Floyd Maxwell

“Good communication is as stimulating as black coffee and just as hard to sleep after.” – Anne Morrow Lindbergh

“Flavour is like design: it has to be sexy, simple, intuitive like a beautiful woman. It should never need to be understood or interpreted, its message is evident and sensual.” ~ Tonino Lamborghini

Discussion: What is your favorite coffee quote?

Jennifer Vaaler is the no-nonsense blogger of Daily Demitasse. Her fuel is also her passion as a Barista by day and freelance copywriter by night and has been featured in trade Industry Journal, Coffee Talk. She specializes in Consulting and writing copy for the Specialty Coffee Industry. When she’s not wielding a portfilter or pen, Jennifer enjoys a great book, crafts and good movie.

For more information about reviews, coffee questions or writing services, contact Jennifer Vaaler today!

January 23, 2010
by Jennifer
5 Comments

Most Dangerous Rain Forest Drink?

Click pic for photo credit

Remember, when you were younger if you will, watching “Bill Nye the Science Guy“?

Well, I just took a trip down memory lane doing some research geeking it out on Discovery Channel’s Planet Green.

Bill Nye is back! Wahoo! Ok, besides the excitement and caffeine consumption, I’ll be serious. This is a serious matter after all.

In this video from Planet Green, Bill Nye explains what the most dangerous drink in the Rain Forest is. Think it’s the water? Try again.

As you may have guessed by now, based on the topic of the blog, coffee is the answer. Calm down! Don’t worry, it’s not hazardous to your health.

Watch Most Dangerous Drink and find out. Sustainable shade-grown coffee, to the rescue!

Jennifer Vaaler is the no-nonsense blogger of Daily Demitasse. Her fuel is also her passion as a Barista by day and freelance copywriter by night and has been featured in trade Industry Journal, Coffee Talk. She specializes in Consulting and writing copy for the Specialty Coffee Industry. When she’s not wielding a portfilter or pen, Jennifer enjoys a great book, crafts and good movie.

Stay caffeinated on free updates by subscribing. For more information about reviews, coffee questions or writing services, contact Jennifer Vaaler today!

January 11, 2010
by Jennifer
3 Comments

5 Free Ways To Market Your Coffee Business This Year

Marketing is one of the biggest ways to gain customers. You need to get them in your store so they can experience your great coffee.
Just be sure to fit your Advertising to your goals. Marketing is not created equal.
Word of mouth Marketing is best, but how do you begin? By building trust with customers so they buy from you. Then they tell all their friends! Get people talking with these 5 free Marketing strategy ideas:

Social Media

This isn’t just a trend anymore. Twitter and Facebook are just two sites to stay connected and build relationships with your customers. You can see what others are saying about your business and to easily take care of any  customer complaints that may arise and quickly fix the situation. You can even post proceedings to Facebooks “event” feature.

E-newsletter

Keep customers updated on events, specials, and coupons, even highlight an employee or co-worker. Offer a sign-up sheet for your customers at the cafe’ counter and a subscription on your site to keep them updated. Try Mailchimp or Aweber.

Blog

Write about events-music, throw-downs, fundraisers, meetups, networking groups. Be sure to take a lot of pictures so customers can see what a great time others are having and will want to make the next event. For customers that did attend, can tell about their experience (customer testimonials) of how much fun they had.

Yelp.com

Register your cafe’ on Yelp to be reviewed and see how you stack up to other local businesses. Will yours be the “Top cafe’” in town?

Be Newsworthy

Are you sponsoring an event, hosting a fundraiser or donating coffee? Build company reputation and goodwill within the community while gaining the attention of the media. And in-turn, gain more customers.

Discussion: How do you market your company? Do you use any of these strategies? What experience have you had using these strategies?

Jennifer Vaaler is the no-nonsense blogger of Daily Demitasse. Her fuel is also her passion as a Barista by day and freelance copywriter by night and has been featured in trade Industry Journal, Coffee Talk. She specializes in Consulting and writing copy for the Specialty Coffee Industry. When she’s not wielding a portfilter or pen, Jennifer enjoys a great book, crafts and good movie.

Stay caffeinated on free updates by subscribing. For more information about reviews, coffee questions or writing services, contact Jennifer Vaaler today!

December 31, 2009
by Jennifer
3 Comments

Ethiopian Harrar, Pan Roasted By BaristaonDuty

This past year, I had a difficult time finding a new coffee to really enjoy that stood out from anyone else. I wanted a coffee that tasted rich and chocolaty with a tang as if it were hanging around a camp fire.

That’s exactly what I got from BaristaonDuty’s Ethiopian Harrar. So, I was excited and not surprised when his BODY coffee made it on DailyShotofCoffee’s list of  Top Reviewed Coffees of 2009.

What makes the Harrar so special? It’s pan roasted with a passion and craft for coffee I have never tasted before. Along side the bigger roasters, I’d say BaristaonDuty will be going places for 2010.

Jason, over at Coffee Cup News, thought this was amazing as well.

Discussion: My favorite coffee of the year made the grade. Did yours?

Jennifer Vaaler is the no-nonsense blogger of Daily Demitasse. Her fuel is also her passion as a Barista by day and freelance copywriter by night and has been featured in trade Industry Journal, Coffee Talk. She specializes in Consulting and writing copy for the Specialty Coffee Industry. When she’s not wielding a portfilter or pen, Jennifer enjoys a great book, crafts and good movie.

Stay caffeinated on free updates by subscribing. For more information about reviews, coffee questions or writing services, contact Jennifer Vaaler today!

December 6, 2009
by Jennifer
2 Comments

Cappuccino vs. Cafe’ Latte

Now that it’s cold, Cappuccino’s and, especially, Cafe’ Latte’s are the most popular espresso drinks. Unfortunately, not many people know the difference between them.

With corporate advertising, words like cappuccino and latte are thrown around like a basketball.  So, when someone goes from a franchise to an independent cafe’ the drinks are completely different. The main reason these drinks taste so different is because most larger cafe’s are there to give the average joe their buzz. But smaller cafe’s, especially independent, care more about quality, taste and educating customers. It’s great that things can be changed and updated, but some things should never change from its traditional version.

How do you remember the difference? A Cafe’ Latte has a lot more milk than a cappuccino.

A Cappuccino is equal parts espresso,  steamed milk, and froth and traditional a 5oz. drink. This drink is light in weight and a tad less strong than a straight shot of espresso. A great Barista will have a nice silky mix of milk and foam. Once poured over the espresso, there will be a brownish tint on top of the drink. So, when you drink the cappuccino, you can taste all three- espresso, milk, and froth, in one sip.

A Cafe’ Latte is a couple shots of espresso, 2/3 steamed milk and a small layer of foam. This drink is much heavier in weight and great if you want to start drinking espresso concoctions. 7oz. is the traditional size cup.

Jennifer Vaaler is the no-nonsense blogger of Daily Demitasse. Her fuel is also her passion as a Barista by day and freelance copywriter by night and has been featured in trade Industry Journal, Coffee Talk. She specializes in Consulting and writing copy for the Specialty Coffee Industry. When she’s not wielding a portfilter or pen, Jennifer enjoys a great book, crafts and good movie.

Stay caffeinated on free updates by subscribing. For more information about reviews, coffee questions or writing services, contact Jennifer Vaaler today!

ViperProof by ViperChill