I’ve got a portafilter & pen, and I know how to use ‘em…

What’s the “Secret Weapon” that coffee businesses use to dramatically increase sales and gain customers?

It’s powerful, persuasive copywriting. Poor sales copy or poor marketing is like stale coffee that discourage sales. Why leave the writing to someone who hasn’t had the training or experience? When the passion you have is your fuel and future. You don’t have time to worry about marketing with more important things to do. Why risk success in such a “make it or break it” industry?

You need a writer who is affordable, a fellow Barista and coffee aficionado who understands that no-hype, ethical marketing is what your business needs to succeed. In this industry, budgets are tight and I understand that. This is my way of helping the coffee industry. I believe passionate coffee people like you should succeed and I want to help make sure that happens.

If you believe in offering only the highest quality products to your customers, then I am your Copywriter.

Do you need a go-to writer?

Hi, I’m Jennifer Vaaler, “The Coffee Copywriter,” fellow Barista and Coffee Aficionado. Unlike most Copywriters, I have a coffee background that includes a genuine passion for the industry. I understand YOUR business, YOUR customers, and how to sell YOUR products and services effectively. Clients range from local cafe’s and roasters to suppliers that want ethical, no-hype marketing material for the Specialty Coffee Industry. Gain customers and increase sales with high quality web copy, promotional material, and more!

Coffee and marketing words are thrown around with commercialized hype that confuses consumers. I actually believe in ethical marketing and educating customers correctly. Because once they realize your quality coffee from the bad stuff, they will come to you instead.

Unlike most Copy writers, I have a coffee industry background that includes a genuine passion for coffee, customers and experience as a fellow barista and Cafe’ Manager. I’ve also been published in Coffee Talk magazine. Now, I’m helping coffee companies like you succeed. I understand YOUR business, YOUR customers, and how to sell YOUR products and services effectively.

***I write as a partnership with cafe’s and roasters whose products I proudly endorse.

Web Copy

Communicate and stay connected with your customers via internet marketing to increase customer relationships and loyalty by networking and offering exclusive discounts to fans and followers.

• Website Copy
• Company Blog
• Email Marketing
• E-newsletters
• Promotions
• Product Brochure

Cafe’ & Retail 

Keep the line moving faster by offering to-go menus for customers to decide before ordering and make standing in line not so impatient. Consistency and keeping up with daily chores makes days go smoother with employee training manuals and a check list.

• To-go Menus
• Training Manuals
• Check Lists
• Point Of Sale Posters
• Promotional material

Media/Press

Are you sponsoring an event, promoting new product or discounts? Let the your community know through the press.

• Press Release
• Media Kit

Writing Makeover

Is it time to update any or all your marketing material online and off-line? Editing or rewriting could be the difference in between  a great profitable quarter or not. Offering valuable information to your customers keeps them interested.

• Editing
• Rewriting

I also offer consulting, and product reviews to help improve your equipment and coffee.

Contact me today to get started now! You can check out my fees and pricing here.